Promotional Interviews
Interviews are an effective marketing tool for artists, brands and charities alike. They add credibility to your project, show or business venture and leave audiences feeling connected and invested in you. They can be distributed across a range of platforms from YouTube to your website and can be clipped for vertical content on your social media platforms.
Below are two interviews that fit this brief. One for textile artist Laura Lees for her exhibition “Wish You Were Here” and one that I made for hairdresser Bev Bev for the opening of their hairdressing studio Guillotine.
“In the Studio with Laura Lees”
Laura Lees loves Edinburgh. In a way that perhaps only a local and an artist can. She knows its quirks, light, architecture and people intimately.
After spending nearly two decades in London as a fashion designer and embroiderer she returned to Edinburgh. But upon her return, she said she felt like a tourist. The city had transformed and so had she.
Lees says she "embroidered her way through" this rocky period of change and her upcoming exhibition 'Wish You Were Here' is a testament of her renewed love for Edinburgh. For this show, she has embroidered monuments and tropes of Edinburgh life as postcards.
Click this image to watch the interview
“Bev Bev is Guillotine”
Bev Bev is a precision hair dresser based in Edinburgh. They're well-known and loved in the city for their unique style and you always know when someone's hair has been cut by Bev. They describe their hair dressing style as playing with the "tension between structure and collapse or geometry and noise".
In this interview I delve into how they are so much more than your average hair dresser. They're a physicist, a sound engineer, a film photography enthusiast and a matchmaker. Bev deeply cares about creating a place that serves as a safe space for Edinburgh's queer and neurodiverse communities and that is one of the many reasons Guillotine is not just a salon or barbershop